Building a strong personal brand is paramount in any business. Social media offers an incredible way to connect with your customers, build your own brand, advertise and promote your business in a non-obtrusive way.
But no matter what business you are in, one question about social media is always the same…
What should I actually post on Social Media?
While the Social Media Masterplan is an incredible tool to help you sort out your social media posts, sometimes you need really specific post ideas.
That’s where this tool comes in…
What can you can post on Social Media, when your business is…:
Hospitality (Restaurant / Hotel)
- Customer reviews
- Menus
- Specialties
- Best features
- What are you unique at?
- Upcoming events
- Promotions
- Staff profiles
- Business history
- Origins of your meals
- Charity support
- Job vacancies
- Photos and videos
- Behind the scenes
- Signature dishes
- Share a recipe
- Cooking tips
- Tips for weekend family activities
- Guest book posts
- Recommendations
- What to see / do
- Interesting local places
- Local history
- Little known facts
- Show off your awards
- Feature local businesses
- Organize a treasure hunt
- Post lifestyle articles
- Healthy eating tips
- Simple exercise tips
- Relaxation tips
Teaching
- Useful study materials
- Short study tips
- How to remember things
- Trivia questions
- Interesting and little known facts
- How to do…
- Mini-lessons
- Short videos
- Word of the week posts
- History of your subject
- Testimonials
- Student success stories
- New courses
- Business updates
- Behind the scenes
- Teacher profiles
- Events
- Day in the life of a coach/teacher
- Personal stories
Real Estate
- Helpful industry news
- Housing market information
- Tips for buying / selling a home
- Interesting infographics
- Real estate investment tips
- Client testimonials
- Buying anniversaries
- New sale closing
- Community events
- Feature an employee
- Most expensive / cheapest listings
- Goals
- New Listings
- Open house
- Business partners
- Personal posts
- Your values
- Fun Facts
- Blog posts
- Free resources
- DIY tips
- Company news
- Historical photos from the local area
- Behind the scenes posts
Artist (Writer, Painter, Designer, Singer)
- Photo of yourself working
- Concert recording
- Composing
- Behind the scenes content
- Repost user generated content
- Feature other artists
- Your background
- Your values
- Charitable causes you support
- Favourite relaxing activities
- Behind the scenes
- What motivates you
- Your YouTube videos
- Upcoming events
- Pieces of content you are working on right now
- Your favourite … writer, singer, painter, entrepreneur, book etc.
- How to … do what you do
- Useful resources
- Apps / Software you use
- Ask Me Anything
- Giveaways
- Release past work for royalty free use
Retail Business (Fashion, Shoes, Accessories)
- Feature your products
- Feature your shop
- Upcoming local events
- Popular products
- New arrivals
- Sales
- Giveaways
- Contests
- Behind the scenes
- What’s on this photo
- Business history
- Interesting facts about a product
- How to tips
- Educate customers
- Feature a customer
- Customer reviews
- Feature a business partner
- Charitable cause you support
- Customer stories
- Before & After posts
- Feature user-generated content
- Money saving tips
- Life hacks
- Review a product
- Holiday themed posts
- Current trends
- Company news
- Feature a staff member
- Interview an expert
- Unboxing video
Fitness
- Workout videos
- Playlist with music for workouts/running
- Motivating videos and photos
- Photo before/after weight loss
- Recipes of healthy dishes
- Articles about sport/food
- Infographics(how to exercise in gym for example)
- Pictures of healthy food
- Video of common mistakes during workout or in a diet
- Top of best gyms in your city
- Top of easy and quick healthy breakfasts/dinners/lunches
- Motivating quotes
- Jokes or memes are always good(about fitness of course)
- Videos how to use fitness equipment
- Unboxing package with sport equipment
- Advantages and disadvantages of a product(exercise bands for example)
- Tips how to workout at home and how to replace fitness equipment
- Benefit and harm of sports food(protein bars and cocktails)
- Advertising some stuff or place
- How to get in shape after childbirth
- How to get rid of cellulite (video, workout, tips)
Lifestyle coach
- Healthy eating advice
- Fitness advice
- Unboxing video
- Useful Checklists (pieces of advice, food to try, movies, to do lists and so on)
- Newsjacking (Talking about news in your account)
- Experiments (for example “I tried to live like...” “l tried ... did for x days”)
- Books (reviews, lists)
- Relationships (stories or advice)
- Traveling - places you have visited
- Traveling - recommended places to visit
- Introspection (content with your thoughts, or food for thought for your followers)
- Summary of month/year
- Small essays on different topics
- Outfits
- Memes and jokes
- Storytelling (being yourself and sharing what is happening in your life)
- Recommendations (how to get a new habit for example)
- Trends of the season/year
- Q&A
Trades (Building, interior design, renovation etc.)
- Your story - how you got started
- Fun stories from your work experience
- Tips how to do ...
- Before / after photos
- Your favourite tools or materials
- Product reviews
- DIY advice
- Image sets cataloguing your work process
- Painters (advice which colour to choose for walls in each room in your apartment)
- Where to find inspiration
- Feature your work
Self-defense
- Legal aspects
- What it means to be a self-defense Instructor
- Differences in various martial arts
- Local gyms
- Video with simple self-defence moves
- Infographics
- Statistics of accidents
- Tell a story when self defense helped you
- Techniques for kids
- Reasons why you should learn it (video/post)
- FAQs
- Promoting self-defense classes
- Review of your favourite self-defense weapons
- Most effective self-defense systems
- How to report domestic violence
- List of victim funds
- Common mistakes in self defense
- Psychology of self-defense
- Books on self defense (recommendations)
Technology business
- Did you know...?
- Mind blowing news in this industry
- Your favourite tools and resources
- Apps you use every day
- Which programming language do you use?
- Benefits of your product
- FAQ
- Product / service review
- Common mistakes
- Blockchain technology
- Your predictions for the future
- What do you think of …
- About chatbots
- Artificial intelligence
- Virtual reality
- Interesting articles (about everything connected with technology)
- Top of apps you need to have on your computer/smartphone
- A guide on buying electronics
- Courses for improving tech skills
- Useful technology tools
- How to create a ...
- How to do … without programming
- Infographics on technology
- Technology Analysis
- Robots and AI in your industry
- Internet and technology policy
- Anti-piracy technology
- Internet privacy
- Patents
- Sales
- Current technology trends
- List of best tech companies
Mental health
- Your favourite websites or apps
- Burnout (what is it and how to prevent)
- Psychologist recommendations
- Mental disorder (symptoms)
- Top psychological tricks to make your life easier
- Difference between psychologist and psychotherapist
- Interesting articles
- Abusive relationship (what is it and how to deal with it)
- Brain digest
- Mindfulness
- WHO statistics
- Infographics
- Tests
- Programs (for example stress prevention in a workplace or child development)
- Laziness and procrastination (how to defeat)
- Neurosis
- Phobia
- Productivity tools
- The Kübler-Ross model
- Life hacks
- Stories to inspire and entertain
- Positive quotes
- Feature a follower
Travel
- A legend of a place (castle for example)
- A story/accident that has happened to you in some city
- The traditional cuisine
- Language aspects and interesting facts
- FAQ
- News about a destination
- Local customs
- Review a restaurant, hotel or airline
- Talk about the history of the country/city
- Instructions (what to see, where to go, what to try)
- Guide (what to do and not)
- Rules and restrictions in the country
- Top … popular places
- Interview with a traveler
- What you can put into carry-on luggage
- The cheapest way to get somewhere
- Where to find free wi-fi zones in remote places
- Climate features
- How to behave when traveling
- The process of getting to the plane (for those who will fly for the first time)
- Which insurance to buy
- Which documents you have to prepare to make a visa
- Car rental services in the country
- Entertainment (clubs, aqua parks and so on)
- Traveling with children and everything about it
- Medicines you can take and what to take
- Upcoming events in the country/city
- Public transport and its features (how much does the ticket cost or how to use it)
- Shopping (shopping malls, where to buy souvenirs, what is cheaper in the country and so on)
- Reasons to visit this place
- Religion
- Why did you like this trip/the country or not
- Cultural features
Generic topics usable in any industry
- Jokes
- Special days
- Holidays
- Sales / vouchers
- Events you have to visit
- Books you recommend
- Charity
- Interviews with celebrities
- List of films and TV series
- Everyday news
- Life hacks and advice
- Poems
- Traveling
- Art (painting, photos and so on)
- Fashion
- Food and cooking
- Relationships
- Trainings and courses to attend
- Healthy way of life
- Personal experience
- Product testing
- Favourite music
- Best quotes of famous people
- Tip to save money
- Contests
As you can see there are a lot of industry specific social media topics. You can use these on many different platforms.
I hope you found this list helpful.
To save HOURS of time on creating social media posts check out my Social Media Masterplan
Also don’t forget to check out my Resources section for more awesome social media tools that save you time and money.
