Facebook is a great platform for advertising. It’s affordable, easy and very effective, if you setup your campaign correctly, because you can advertise directly to your target audience.
To get the most of your investment, make sure you get your ad sizes and specifications right the first time.
Here is a list of the recommended facebook ad sizes:
Facebook Feed ads
Every advertiser is fighting for space on a user’s Facebook Feed. This is the prime real estate for Facebook ads to stand out to users. These ads will appear on both mobile and desktop in either an image or video form.
Feed ad image dimensions and guidelines
- Recommended image size: 1200 x 628 pixels.
- Minimum width and height: 600 pixels.
- Recommended aspect ratio is between 9:16 to 16:9, but crops to 1.91:1 with a link.
- Recommended image formats are JPG and PNG.
- Images with 20% text or more could increase chances of failed delivery.
Feed ad character limits
- Text: 125 characters.
- Headline: 25 characters.
- Link description: 30 characters.
Feed video ad specs
- Upload the highest possible resolution of your video.
- Minimum dimensions 600 x 315 (1.9:1 landscape) or 600 x 600 (square).
- Recommended aspect ratio is between 9:16 to 16:9 (Horizontal: 16:9, Square: 1:1, Vertical: 4:5 or 2:3 and Full Portrait: 9:16).
- Recommended video formats are .MP4 and .MOV
- Maxmum video file size is 4GB.
- Video length max is 240 minutes.
Feed ad character limits
- Headline: 25 characters.
- Link description: 30 characters.
